The hair treatment is keratin based, the primary protein of your skin, hair and nails. This natural substance enables your hair to return to its original healthy, shiny and smooth condition.

Unlike other hair straightening products, such as the Brazilian Blow Dry, chemical relaxers or the Japanese smoothing treatment, the Kerastraight Keratin Treatment smoothes your hair without damaging or changing its structure. The treatment can be used on all hair types, including hair that has been chemically treated i.e. coloured, permed, relaxed, highlighted and bleached.

Because the Keratin treatment does not contain Formaldehyde, it will not straighten your hair until it is flat and lifeless, but it will leave it straighter and smoother. If you have frizzy hair or tight curls it will loosen and smooth them so you can then just wash and leave – plus it makes it VERY easy to blow-dry your straight.

The application process takes anywhere between 2 to 4 hours depending on the length and thickness of your hair. After the product is applied, it is sealed with a hot flat-iron which traps moisture, hydrates the hair, and creates a brilliant glossy finish. Results are visible immediately and the hair looks healthy and glossy.

Taking care of your hair after the Kerastraight Keratin Treatment is simple and the amount of time required to style your hair will decrease dramatically, in some cases its wash and go, others require some blow drying and minimum styling time. This treatment restores hair resiliency so that humidity, rain, or sweat will no longer leave you with frizzy hair!

The results last from two to four months and the straightening treatment fades progressively as hair is washed. As you repeat the treatment every few months or so, you will be able to see the improved quality of hair grown after the Kerastraight Keratin Treatment was applied.